Work & Projects
In 2025, we collaborated with Atlantic Grupa to produce a concise yet informative video highlighting the company’s ESG focus. The primary purpose of the video was for the company’s Annual Management Meeting, but the content also needed long-term value as a background video for different internal and external Atlantic Grupa’s events. A key requirement was that the video remain fully clear and engaging even when viewed without sound.
We opted for an animated format based on a dynamic mix of short text messages, graphics, photographs, and illustrations. This approach ensured that the content remained engaging and understandable even when viewed passively.
Atlantic Grupa wanted the video to evoke a sense of care for society and the environment. To convey this emotion subtly and universally, we used the symbolism of a garden. The video follows a day in Atlantic Group’s “garden”. It shows progress from morning when the “fruits” (their brands being developed more sustainably) are watered to an evening garden gathering featuring products in recycled packaging. This kind of structure also allows the video to be played in a continuous loop, fulfilling the client’s additional goal of meaningful, ongoing display during the Annual Management Meeting.
We had an excellent collaboration with ESG Films, from attentive listening and understanding of our needs, through creative solutions to fast and high-quality execution.
Nataša Gladović, Director of Sustainability Management
