There is a well-known saying: “The most beautiful thing is to sit in the shade of a tree you didn’t plant.” One of the interviewees in The Good Economy documentary series used it to describe a vision of an economic system that values not only profit, but also people and the planet. The beginning of ESG Films The Good Economy series came to life in 2022, when our team was...

Communicating social, environmental, and governance impact carries the risk of greenwashing, an issue that can have reputational consequences as well as regulatory and legal implications. To minimise this risk, we have developed, and continue to refine, a structured approach to greenwashing mitigation that is embedded throughout our work. It has been here for some time...

The brief is the first concrete step in producing any type of video. Within the creative industry’s production processes, it serves as a key tool for aligning the client ordering the service and the service provider around a shared understanding of the project. A brief is a written document that outlines the assignment. It helps the service provider clearly understand...